We are focused on a select group of reliable products. We emphasize service, knowledge and the ability to help you get started, whether you are going to install the flooring yourself or have someone do for you. We have significant experience in the flooring industry. We buy our products directly from the factory, so our prices provide a real savings without resorting to a sale on inflated prices. However, low prices don’t matter unless the flooring is good. Low-end flooring quickly looks dirty and old, and in the long run most people regret choosing it. It just doesn't perform well.